Native Advertising vs Sponsored Content: Understanding The Difference

Native Advertising vs Sponsored Content: Understanding The Difference

Traditional banner ads and skippable ads are fast losing their prominence as they can be skipped or closed within seconds. With low return on investment (ROI) to advertisers, these ads disrupt the viewing experience of the consumers too. Thus, marketers have found the...
Live-Action Videos vs Animation: Which One is Right For Your Brand?

Live-Action Videos vs Animation: Which One is Right For Your Brand?

Over 87 percent of marketing professionals use video as the major marketing tool and for a very good reason–videos are consumers’ favourite type of content to see from brands. Videos are also been able to help companies get 66% more leads every year. For...
Content Production: Inhouse vs Outsourcing

Content Production: Inhouse vs Outsourcing

When you are running a business, time is a precious commodity and producing content to market your brand can take a large part of your time. After all, creating content is essentially a full-time job and if you have a small team, then it might not be possible to...