ALL ABOUT ADVERGAMES AND HOW THEY ARE SHAKING THE MARKETING INDUSTRY

ALL ABOUT ADVERGAMES AND HOW THEY ARE SHAKING THE MARKETING INDUSTRY

The Power of Advergames Do you ever worry that you’re annoying your consumers? If you’re using digital ads for your marketing, you have reason to be worried. Adblocker Plus has over 300 million users and over 64% of them use it because they find ads to be annoying or...
THE MANAGER’S GUIDE TO BUILDING A SMART DIGITAL MARKETING STRATEGY

THE MANAGER’S GUIDE TO BUILDING A SMART DIGITAL MARKETING STRATEGY

First Things First, Refine Your Goals Don’t start 2020 without a plan. Many times, businesses want to focus on a specific tactic or deliverable like, “Let’s do more video!” Kudos for being eager in doing more or in trying new things, but it’ll save you time and...
How to Attract Your Ideal Customer with Inbound Marketing?

How to Attract Your Ideal Customer with Inbound Marketing?

Every business asks the same question when it comes to communication – How do you attract the right audience and engage them, so they become lifelong customers? In today’s world of technology, finding the answer to that question has become even more challenging...
The Ultimate Guide to Social Media Image Sizes

The Ultimate Guide to Social Media Image Sizes

The Ultimate Guide to Social Media Image Sizes Visual content rules the social media landscape. For brands to stand out on social media, it has now become imperative to use the videos and images in the most effective way possible. In fact, over 36 percent of marketers...
Native Advertising vs Sponsored Content: Understanding The Difference

Native Advertising vs Sponsored Content: Understanding The Difference

Traditional banner ads and skippable ads are fast losing their prominence as they can be skipped or closed within seconds. With low return on investment (ROI) to advertisers, these ads disrupt the viewing experience of the consumers too. Thus, marketers have found the...
Live-Action Videos vs Animation: Which One is Right For Your Brand?

Live-Action Videos vs Animation: Which One is Right For Your Brand?

Over 87 percent of marketing professionals use video as the major marketing tool and for a very good reason–videos are consumers’ favourite type of content to see from brands. Videos are also been able to help companies get 66% more leads every year. For...